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Campaigns

Complete guide to creating and managing campaigns in the PWA.

Overview​

Campaigns allow you to send coordinated messages to multiple recipients across different channels with scheduling, automation, and analytics.

Creating a Campaign​

Basic Campaign​

  1. Navigate to Campaigns → Create
  2. Enter campaign name
  3. Select channel (WhatsApp, SMS, Email, IVR)
  4. Choose recipients:
    • Select segment
    • Upload CSV
    • Manual selection
  5. Compose message
  6. Review and launch

Scheduled Campaign​

  1. Create campaign as above
  2. Click Schedule
  3. Select date and time
  4. Save campaign
  5. Campaign will send automatically

Campaign Types​

Broadcast Campaign​

Send the same message to all recipients:

  • Simple setup
  • Fast delivery
  • Good for announcements

Journey Campaign​

Automated multi-step campaign:

  • Trigger-based
  • Conditional logic
  • Multi-channel
  • Time-based actions

Survey Campaign​

Collect responses:

  • Question creation
  • Response tracking
  • Analytics

Campaign Analytics​

View campaign performance:

  • Total sent
  • Delivered count
  • Failed count
  • Read receipts (WhatsApp)
  • Response rate
  • Cost analysis

Managing Campaigns​

View Campaigns​

  1. Navigate to Campaigns
  2. View all campaigns
  3. Filter by status
  4. Sort by date

Campaign Status​

  • Draft: Not yet launched
  • Scheduled: Scheduled for future
  • Running: Currently sending
  • Completed: Finished
  • Paused: Temporarily stopped
  • Failed: Error occurred

Pause/Resume​

  1. Select campaign
  2. Click Pause or Resume
  3. Confirm action

Best Practices​

  1. Test First: Send test message before campaign
  2. Segment Audience: Target specific groups
  3. Timing: Send during appropriate hours
  4. Personalization: Use recipient names
  5. Monitor: Track campaign performance

Next Steps​

Need help? Check the FAQs or Contact Support